Top Beauty Retail Apps on Android in the UK: Q2 2025 Performance

In the second quarter of 2025, the UK market for beauty retail apps on Android saw notable activity among leading players. Here's a closer look at the performance metrics for the top five applications, based on data from Sensor Tower.

Boots experienced a steady increase in weekly downloads, peaking at around 32K in mid-May. Despite fluctuations, weekly active users consistently hovered around 800K, reaching a high of approximately 888K in late April.

Superdrug - Beauty and Health maintained a consistent download rate, with a slight peak of 8.6K downloads in early June. Active user numbers showed an upward trend, rising from 98.8K to nearly 123K by the end of the quarter.

For Cult Beauty: Beauty & Makeup, downloads fluctuated, with a significant increase to 4.6K in late June. Active users remained stable, averaging around 24K throughout the quarter.

Sephora UK: Make-up, Beauty saw a moderate download range, with a notable spike to 3K in early June. The number of active users remained consistent, averaging around 37K.

Finally, The Perfume Shop – TPS App showed a gradual increase in downloads, peaking at 3.2K in mid-June. Active users were relatively stable, with a slight increase to 17.6K in mid-June.

These insights provide a snapshot of the competitive landscape in the UK's beauty retail sector on Android. For more detailed analytics and trends, visit Sensor Tower.